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With strategic branded technology partnerships and its Snapdragon Insiders program, Qualcomm is quickly developing its consumer-facing Snapdragon brand Editor’s note: Qualcomm provided travel, lodging and other accommodations associated with Snapdragon Summit. MAUI—In July 2021, Don McGuire was appointed senior vice president and chief marketing officer for Qualcomm. Since then, the company has elevated its Snapdragon […]
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