What’s going on in rural broadband policy? There are a lot of moving pieces right now: the Rural Digital Opportunities Fund and the proposed Rural 5G Fund, for example, which together will account for nearly $30 billion in spending cover the coming decade to connect rural and unserved Americans. In the meantime, both Congress and the Federal Communications Commission are taking steps to improve the data on where cellular and wireline networks exist in this country, and where they do not.

Steve Berry, president and CEO of the Competitive Carriers Association, and Chip Strange, chief strategy officer at Ookla, recently joined RCR Wireless News for a virtual conversation on current issues and programs for rural broadband policy, and the data on which those policies are based. Both of them have testified before Congress on

What do they think is the most consequential federal program for rural mobile carriers? Berry called the Rural 5G Fund “one of the most important programs right now.”

“We need to make sure that that ten-year program, the $9 billion, that it gets to the right places,” Berry said. And making sure that funding goes to the right places, means knowing where sufficient cellular coverage exists and does not. “I’ve told the senators you can’t fix what you can’t measure,” Berry went on. “I think we have to do everything within our power to properly measure that, so that we’re spending funds and monies energy and efforts and capital investment from the private sector … in areas that are most needed.”

Strange agreed that the Rural 5G Fund is critical for rural mobile players, and he also emphasized the importance of the Broadband DATA Act — which Congress passed with the goal of improving the network data on which funding decisions are based — as well as the need for a funding mechanism to make sure that the FCC can carry out the Act and develop a comprehensive, accurate dataset.

“It is vital that there’s a centralized data source that everyone can have confidence and rely on, to ensure that we don’t have interagency competition, to ensure that we don’t have overbuilding of private companies who’ve put their own capital in the marketplace already,” Strange said. ” We are still, unfortunately, a bit away from that.” He went on to suggest that there need to be much more aspirational thinking about what is possible, and that private-sector companies like Ookla can help solve the broadband mapping problem — but, he added, it requires looking at more than download speeds at a county or census-block level across the country. Comprehensive, accurate broadband key performance indicators, he suggested, could become an important national indicator, much like unemployment numbers.

“It speaks to the the vitalness of these technologies that we treat them with that level of respect, and that level of respect demands aspirational thinking and demands funding,” Strange said.

Watch the full discussion below:

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