Kagan: Influencer marketing is changing
Once again, the game of influencer marketing is changing. In recent years, I have met quite a few very interesting and successful people called social media influencers.
Does your influencer marketing program work, or is it a total waste of time and money? The answer is simple: it depends. The vast majority
Let me share a secret with you—something every very successful marketer uses, but they may not think of it this way. Something I learned from
According to Gartner, the Internet of Things (IoT) will grow to 26 billion interconnected devices by 2020. This means plenty of unchartered territory for a mobile carrier industry